Born and raised in Sydney, Simon O’Neill is a creative with a career spanning over two decades. His professional journey has led him from Sydney to Munich, to St. Pauli, before returning to Sydney.

He loves thinking of big ideas and bringing them ideas to life with meticulous craft.

Other things Simon can do: He’s a whizz on the usual tools (and the atypical ones too). He can do just about anything with AI, but he can still draw a mean scamp. He lacks sweaty palms whilst presenting work, and will stop at nothing to get an idea over the line. He also enjoys mentoring and guiding young creatives.

Simon has worked on a host of international and local brands including: Toyota, Ampol, Lexus, Football Federation Australia, Aussie Home Loans, Allianz Insurance, The NRMA, Federal & State Governments of Australia, Arnott’s, BMW, MINI, Audi, Volkswagen, St.George Bank, BankSA, RAMS, Westpac, Nestle, McDonald’s and Nike.

Outside of the creative department, you'll generally find him hunting birdies around lush green fairways, honing his craft of wood-fired pizza – or disturbing neighbours whilst loudly cheering on his beloved Brentford FC alongside his three sons.